this one is for the guys: indie peace clothing
October is here! Since the month is new, how about a change of pace? Frequent readers no doubt have noticed that most of the fashion here at les violettes is for women. Well, today it’s all about the guys. In 2007, photographer Lawton Ursrey and fashion designer John Van De Wiel decided to create an ethical clothing line for men. Indie Peace is the result. All fabrics are 100% organic cotton, hemp or RPET (recycled Polyethylene terephthalate, a type of polyester) and printed with environmentally sensitive dyes and inks. Special care is taken to ensure a unique shape and cut for the t-shirts. Socially responsible also means creating under special guidelines known as “PEACE GOODS” which “by definition means that every consideration is given to the social and environmental impact of the design, manufacture, sale and distribution of our product.” And ladies – don’t feel left out – a new line for women has just been launched.
Interesting in founding your own company or launching your own clothing line? As you can tell Lawton Ursrey has business savvy; in the next video he discusses the life of an entrepreneur. Remember he had no background in the apparel industry prior to co-founding Indie Peace. What else is in the video? It also contains how to complete goals, assemble a critical support team and the necessary mind set for success. It’s well worth the 15 minute viewing time.
“this one is for the guys: indie peace clothing”